The rose has eternally symbolized beauty and youth. More than its romantic roots, roses have praised for their distinct aroma. Bulgarian rose oil, in particular, has been a sought-after ingredient in many household, skincare, and cosmetic products for over 300 years. Extracted from the ‘Queen of Roses’, Rosa Damascena, it is the most premium natural rose oil in the world. The Valley of Roses in Bulgaria is overflowing with the coveted flower, and it is there that the brand Bulgarian Rose was born in 1948.
With its first factory established in the city of Karlovo in the same year, it began establishing the processes for the production of Bulgarian rose oil. It would continue with its launch into the public domain in 1950, gathering a following across the globe with its pure rose oil, essential oils, soaps, and detergents. In 2000, it cemented its name in the market with the launch of cosmetic products.
The rose petals are handpicked for extraction in the early hours of the day. To produce one kilogram of rose oil, the brand must amass at least 3000 kilograms of the delicate flower. Many have come to appreciate its minerals, vitamins, antioxidants, and moisturizing and anti-inflammatory properties. Bulgarian Rose harnesses these elements and infuses them into their bestselling Rose Joghurt bath, body, and skincare lines.
Its cleansing milk, hydrating creams, rose water, and much more are also loved outside of Bulgaria. Bulgarian Rose products are also sold in England, Germany, Estonia, Spain, Italy, Canada, China, Lebanon, Latvia, Republic of Moldova, Poland, Russia, Singapore, Ukraine, the United States, Czech Republic, and Japan. They’re now also available in the Philippines on BeautyMNL. They are distributed from the Bulgarian Rose headquarters in Pasig, Philippines.